Apr 26, 2022
In Business Forum
Competitive analysis in content marketing helps map competitor strategies and benchmarks, find out what's working, and inspire you to Business Email List come up with new content ideas. In addition, you can also monitor your position in the market. In an SEO analysis, it is possible to know who competes with your brand in Google results , for example. Thus, you can analyze the strategies and understand what you must do to conquer your space. Identify seasonalities Business Email List One of the most important missions of data analysis is to identify patterns of behavior . Between thousands and thousands of users, you may notice that the interest in a Business Email List certain topic increases with some seasonality. The interest in topics related to the Olympic Games, for example, has a clear growth trend every four years. Therefore, the best time to produce Business Email List content that generates more results is when those peak moments are Business Email List approaching. Identify content that performs better In the data analysis, you can also identify which content is performing Business Email List better, according to the indicators you monitor (reach, time on page, conversions, etc.). A deeper analysis of that content can show you which topics, approaches, formats and channels Business Email List can generate more interest and results. Optimize the consumer experience Finally, Data Marketing helps create a better experience for consumers who come into contact Business Email List with your content. It gives you the ability to address issues that are most interesting to them, in the channels they prefer to use, with content that answers their questions and meets their needs . How to do data-driven Business Email List content marketing? Now, let's go to the practical part: how to use Data Marketing to guide content strategies? Some professionals may think that it is enough to use some tools and Business Email List see some data to produce data driven content.